BERLIN, DE

CLIENTS: SPOTIFY, META, TWITTER (PRE-2022), SONOS + MORE

AGENCY EXPERIENCE: PROTEIN, WUNDERMAN THOMPSON, TCO, BCW, BCG

REDUCED CPA BY 40% (FINTECH)

REACHED 100% MONTHLY PROJECT COMPLETION RATE (B2B BRAND MARKETING) SCALED BRAND BOOSTING BUDGET FROM 6 TO 7 FIGURES (FMCG)

SENIOR LECTURER - MEDIA STUDIES @ BIMM UNIVERSITY

Nathan Ma

Senior Copywriter & Strategist

I match high-level commercial outcomes with content strategies that drive results.

Looking for:
My next full-time role in EU/UK/ANZ/remote

Currently:
HelloFresh SE
Senior Manager, Global Content (Jan 24 – Dec 25)

I’m an expert copywriter and strategist in Berlin with deep roots in Seattle, where I studied quantitative behavioral analysis. I building scalable content marketing solutions for international organizations across tech, FMCG, eCommerce, social impact, and culture. I am actively looking for my next full-time role.

My specialty is finding the red thread that runs through a business and its products. I work with teams across Product, Brand, Growth, and Creative to clarify and communicate the value of complex products without collapsing or reducing the features that make them unique. As a seasoned global copy leader, I’m well-versed in localization, transcreation, the difference between them, and why it matters.

I’m equally comfortable taking the lead and working on a team. I’ve worked agency-side as a consultant or fractional support for B2B and NGO projects, and I’ve built and scaled in-house content marketing workflows, especially for B2C, ecommerce, and lifestyle brands. My background in organic brand marketing means that I am well-equipped to work within operational constraints, not against them.

Like any good strategist, I let instincts and insights take the lead, and I’m comfortable evaluating, capturing, and data to validate my proposals. I’m a firm believer that the right strategy doesn’t follow trends. It sets the agenda.

Sound like a match? Let’s talk.